Last week, Samsung unveiled its new flagship phone Galaxy S4. Yes, this is the most powerful smartphone in the world (according to preliminary tests), yes, he has a big set of innovative features, But analysts do not believe that the device is able to change the situation on the market, particularly in the U.S., where the iPhone has the highest share. Moreover, the new Samsung phone will even help Apple expand its presence in the U.S. market this year, which is caused by sluggish consumer reaction to the announcement of the Korean news, analysts say.
"Although Samsung updated hardware and software, Galaxy S4 - just the next version of Galaxy, with a larger screen, productive stuffing and several new applications, - the head of Yankee Group Carl Howe. - We expect the Galaxy S4 is a great flagship phone Samsung, but Yankee Group believes that it will not allow Samsung to expand its presence in the native Apple market. "
According to the study «Yankee Group's March 2013 US Consumer Survey», only 15% of Americans are going to buy Samsung Galaxy S4 in the next six months, while the intention to buy the iPhone in the same period, 40% of respondents reported.
After studying customer loyalty to brands, experts also concluded not in favor of Samsung: 61% of current users of Korean smartphone is not going to change the brand when choosing the next phone, and the same figure for the owners of iPhone was 85%.
Came to similar conclusions and the creators of service used goods Gazelle, which reported that the day after the announcement of the Galaxy S4 number of transactions for the sale b / a previous generation of smartphones - Galaxy S III and Galaxy S II - jumped by 168%. The number of iPhone for sale on the service remained at the same level as evidenced by the fact that users of Apple's products have little incentive to replace "apple" smartphone on Korean novelty.
Posted on 10:59 AM / 1 comments /